The importance of networking is something that I've heard of for a while. As a young associate making my way up the corporate law firm ranks, I was encouraged to go meet juniors at clients or potential clients. The rationale was that those juniors, while not currently in a position to retain the firm, will be in such a position sometime in the future. Therefore it made sense to start building relationships now. While I enjoyed going out for lunches, drinks and events, it was not something that I was able to make a priority. The top priority for a young associate is to meet your billable hour targets, and believe me, focusing on that makes networking and other things (like friends, family, eating etc. o_O) ancillary.
However, now freed from the shackles of billable hours, I am able to focus on networking and other things (like friends, family, eating etc. ;P). Networking is of particular importance to me considering the industry to which I am trying to transition: media and entertainment. Like most people, I've heard the adage that in media and entertainment, it's all about "who you know". Therefore, in advance of starting the program at UCLA Anderson, I undertook a networking project, in part as preparation, and in part to see if the adage was in fact true.
Prior to moving down to LA, I met as many executives in the media and entertainment industry in Toronto as I could. Ideally I would have undertaken this project in LA, however due to F-1 visa requirements, the earliest I could move down to LA was August 15. While Toronto's media and entertainment market is not nearly as large as LA's, it still has quite a presence in that area. Utilizing personal and professional contacts, I was able to arrange 30-45 minute meetings with executives in various fields related to media and entertainment ranging from production, cable TV, post-production and distribution. I learned a great deal (including that yes, to a large degree "who you know" does matter), received information of people they suggested I contact once I got to LA and overall gained a sense of confidence that I would be able to hit the ground running. In addition I was amazed at how accommodating and available they were.
My focus on networking has continued since arriving in LA. The other day a friend of mine forwarded me an email about an event held by The Asian Professional Exchange. The event was a panel discussion on the development of Asian-American media and entertainment. As an Asian, and interested in media and entertainment, it was a no-brainer to go. The discussion was extremely eye-opening and one of the panelists, a producer, also happened to be an Anderson Alumni. Needless to say I approached him after the discussion and we'll be meeting in the near future.
I know networking isn't exactly at the top of people's list of things to do, but I bet meeting people new and interesting people may. Being a people person myself, seeing networking in that light has certainly made things easier. And while I expect UCLA Anderson to provide a wealth of opportunities and I know the Parker Career Management Center is there to provide a tremendous amount of help and resources, at the end of the day my career will be what I make it, and getting to know, befriending, networking or whatever you want to call it, as many people as I can will only help. So if you ever see me at an event, remember to come say hi!
~Opportunity does not knock, and then ring the doorbell, and then knock again, and then leave a note that says, "Sorry I missed you", and then call you on the cell phone.~ Fez, from That '70s Show