Fun fact: I actually became a "fake FEMBA" and started my full-time job at Disney before I graduated.
Although it was hard balancing both work and school (I don't know how FEMBAs do it!), I couldn't pass up my dream job.
So what do I do? My job title is Marketing and Operations Manager and I work within Disney Interactive Media. Disney Interactive Media provides Disney fans with new ways to experience their favorite stories and characters through various digital platforms. Currently, my main responsibilities include managing the Disney, Star Wars and Babble brand guides, marketing efforts for DI Media's suite of mobile apps and our team's budget and analytics
Recently, I've helped launch two new apps- Disney GIF and the official Star Wars App. App launches are always one of the most exhilarating experiences- you work behind the scenes to put everything together and it's thrilling once the product is in someone's hands and you're able to see their responses to it. And, both of these apps are so different that each had it's own set of quirks and learnings.
Disney GIF:
Disney GIF is a messaging keyboard that allows people to express their emotions in a whole new way and send GIFs to their friends and family. This app is constantly adding more content and it has a wide range of IP including Disney, Pixar, Marvel and Star Wars. I work very closely with mobile product, content programming, and synergy for this app to make sure everyone is in sync and on the same page.
Star Wars App:
The official mobile connection to a galaxy far, far way. This app not only has the latest news and a slew of other features, but it also has a selfie experience and my personal favorite, Star Wars emojis. I work really closely with the LucasFilm team on this app, and it's only going to get more interesting closer to the release of the next Star Wars movie in December.
So, there it is- a look at what I do. I'm having a lot of fun at Disney, and bonus- there are a ton of Anderson alumni here!
