Hey future-CEO-type readers,
Jim Stengel recently returned from the Microsoft-hosted CEO summit with the likes of Bill Gates, Warren Buffett, Jeff Bezos and Arianna Huffington and today he arrived at Anderson to speak to a room full of Anderson students.
Anderson is lucky to count Stengel amongst its illustrious adjunct professors. Stengel teaches an annual course for which he teaches an ideals-based approach to marketing, brings in his incredible award-winning industry experience and application and presents high-profile speakers to share insider insights.
Today, Stengal us gave an overview and valuable business lessons about how to make a difference for your business, as second year students near graduation and first year students head to their MBA summer internships.
1) Purpose: If you have a brand that means something, take care of it.
There is nothing more valuable. Work with a purpose, an ideal and a mission. How it comes to life, how you activate and how it infiltrates your company is key. Corporations are focusing more and more on EQ rather than IQ.
2) Measurement: The importance and power of outputs is immense.
For example, Clay Christenson talks about three types of innovations: disruptive, sustainability, and efficiency. We focus on efficiency because it is easy to measure in the outcome, but how can we measure less quantitative tangible outputs that can equally add value that will help us think long term.
3) Critical Thinking: Checks and balances create knowledge and stronger value.
For example the CEO of PIMCO not only has an executive counsel, but then also has a secondary internal counsel committee, an external counsel committee and a group of MBAs scrutinize their thinking and ultimately mobilize better outputs.
We students were also lucky enough to hear Warren Buffet's top four insights, Bill Gates' top three challenges facing the world today and Steve Ballmer's three key factors to building a successful business from Stengel. If you want to hear those for yourself and tap into the wealth of speakers that come to Anderson's campus, then I encourage you too to pursue an MBA at UCLA Anderson.
xo from Anderson,
Ashley
Ashley Mallinson, @AshleyMal
