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Here's the next tip in our new series of Admissions Tips by the UCLA Anderson MBA Admissions team.
Check back weekly on Tuesdays for a new #TuesdayTip here on our blog, or follow us at @uclaMBA on Instagram and Twitter.
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
Introducing you to today's Instagram #TuesdayTakeover student, Cody Griffin! Cody will be taking over our Instagram account @uclamba for a whole day today to show everyone a "Week in the Life" of his summer internship in Management Consulting at Bain & Company!
Check in throughout the day to our @uclaMBA instagram account to hear about Cody's "Day in the Life"!
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LEARN MORE ABOUT CODY:
Academic Specializations: Strategy & Global Management
Interests: Applying my strengths developed in healthcare-focused strategy and financial consulting to an organization that's focused on having a meaningful social impact
Goals: Use my skills to resolve complex situations in developing and developed nations
Leadership@Anderson: Section Vice President of Academics, Net Impact Board Fellow, Anderson Strategy Group - Consultant
Clubs@Anderson: Management Consulting Association, Entrepreneur's Assocation, Net Impact, Craft Beer Club
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
I had the pleasure of attending this year's Service Academy Career Conference (SACC) in San Diego last week and had the honor to meet many women and men who have devoted their lives to serving and protecting our country. Here at UCLA Anderson, we're proud of our robust veteran and active military community, with approximately a dozen students from different branches of the military in each of our full-time MBA classes (and more are in our FEMBA and EMBA communities).
To help build a professional network devoted to advancing the careers of our Anderson military veterans, our students have the opportunity to join our Anderson Veterans Association (AVA) student club. The AVA is primarily focused on four goals:
To learn more about our Anderson military community, visit our Veterans@Anderson website and view the video below to hear directly from some of our UCLA Anderson veterans and active military:
UCLA Anderson thanks you for your service!
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
Here's the next tip in our new series of Admissions Tips by the UCLA Anderson MBA Admissions team.
Check back weekly on Tuesdays for a new #TuesdayTip here on our blog, or follow us at @uclaMBA on Instagram and Twitter.
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
Introducing you to today's Instagram #TuesdayTakeover student, Michelle Cross! Michelle will be taking over our Instagram account @uclamba for a whole day today to show everyone a "Day in the Life" of her summer internship in Commercial Real Estate Development!
Check in throughout the day to our @uclaMBA instagram account to hear about Michelle's "Day in the Life"!
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
This blog post is part of our "Day of the Week" industry series that encompasses our students, faculty, staff, and programs involved in a wide array of business fields and disciplines. Check back regularly for posts for Management Consulting Mondays, Marketing Mondays, Tech Tuesdays, Finance Fridays, and Startup Saturdays!
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Professor Randy Bucklin is a Professor of Marketing at the UCLA Anderson School of Management. He holds a Ph.D. in Business (Marketing), a M.S. in Statistics from Stanford University, and an A.B. in Economics from Harvard University. |
The Journal of Marketing Research (JMR) has selected UCLA Anderson Professor Randy Bucklin and Oliver Rutz (UCLA Anderson Ph.D. '07) as recipients of the annual William F. O’Dell award for their article “From Generic to Branded: a Model of Spillover in Paid Search Advertising” (2011). This paper previously received the 2011 Paul E. Green award given to the JMR article that demonstrates the greatest potential to significantly contribute to the practice of marketing research.
The William F. O’Dell award honors a JMR article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The O’Dell award committee noted the article for its significant methodological and marketing practice impact on Internet paid search advertising, and as an “important statement on the spillover of generic to branded keywords and … neat application of theory to practice.”
A distinguished marketing scientist renowned globally, Randy’s research has led to the development of new models of consumer behavior, extending to an understanding of online behavior. His research draws on economics, cognitive psychology, and statistics and combines econometrics, simulations, and experimental methods. He has received many awards, and is now both a three-time O’Dell finalist or winner, and a three-time finalist or winner of the Paul E. Green award.
Randy now serves as co-editor of JMR, and has served in editorial leadership roles for Marketing Letters, and Marketing Science. Randy has contributed immeasurably to UCLA Anderson, serving as Department Chairman from 2012-2015, receiving the Neidorf “Decade” Teaching Award (2001), the Outstanding Teaching Award-FEMBA (1994), the Citibank Teaching Award (1993), the George W. Robbins Award (1992), and the Outstanding Teaching Award-MBA (1991).
Professor Bucklin has worked as a consultant at Bain & Company and as a business journalist for The Washington Post. In his current consulting practice, Professor Bucklin helps companies use quantitative tools to improve marketing decision-making.
At UCLA Anderson, Professor Bucklin has taught courses in pricing, sales and channel management, and marketing management in the MBA program.
Learn more about Professor Randy Bucklin here and about the William F. O'Dell award selection here!
Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
The UCLA Anderson MBA Admissions Team is on the road in August, hopefully in a city near you! Take a look below at the remainder of our August 2016 travel schedule* to find out where you can find us and make sure to visit us and say hi!
Please visit our Admissions Events webpage for all details & registration for each of the events listed below.
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
Here's the next tip in our new series of Admissions Tips by the UCLA Anderson MBA Admissions team.
Check back weekly on Tuesdays for a new #TuesdayTip here on our blog, or follow us at @uclaMBA on Instagram and Twitter.
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
Introducing you to today's Instagram #TuesdayTakeover student, Alex Gostomelsky! Alex will be taking over our Instagram account @uclamba for a whole day today to show everyone a "Day in the Life" of his summer entrepreneurial ventures!
Check in throughout the day to our @uclaMBA instagram account to hear about Alex's "Day in the Life"!
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More about Entrepreneurship at UCLA Anderson:
>> What is the Wolfen Entrepreneurial Fellowship?
The Larry Wolfen Entrepreneurial Spirit Award was established in memory of Larry Wolfen, a 1993 graduate of UCLA Anderson School of Management. Entrepreneurial promise is the primary criterion for Wolfen Award selection. Recipients will demonstrate an innate curiosity for exploring entrepreneurial concepts combined with the potential to transform these concepts into viable business opportunities. The award consists of a stipend to be paid between the first and second years of the MBA program, intended to provide living expenses while a student conducts exploratory research into an idea or otherwise advances a project.
>> What is Startup UCLA?
Startup UCLA seeks to develop a culture of startup thinking on campus; to connect students with alumni who are successful in the startup world and with the rapidly growing Southern California startup community; to give students opportunities to learn the basics of startup thinking; and to provide a community in which students can develop and launch their early-stage ideas. Learn more about Startup UCLA here.
>> What is the UCLA Anderson Price Center for Entrepreneurial Studies?
The Harold and Pauline Price Center for Entrepreneurship and Innovation is a recognized leader in entrepreneurial education and research at the UCLA Anderson School of Management. Working closely with its board of advisors, the Price Center fosters the study and practice of entrepreneurship and business innovation by providing the foundation on which creativity can flourish and individuals can succeed. Learn more about the Price Center here.
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Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
This blog post is part of our "Day of the Week" industry series that encompasses our students, faculty, staff, and programs involved in a wide array of business fields and disciplines. Check back regularly for posts for "Management Consulting Mondays", "Marketing Mondays", "Tech Tuesdays", and "Finance Fridays".
Today is #MarketingMonday, so here's a post about one of UCLA Anderson's newest Centers, The Morrison Center for Marketing and Data Analytics! With 28% of our class entering a marketing function in their post-MBA careers*, this Center is a much-needed resource for our community. Read the below to learn more!
Q. What is The Morrison Center for Marketing & Data Analytics? Why was it established?
Q. Why does this Center emphasize data analytics?
Hear directly from Professor Emeritus of Marketing, Donald Morrison:
Q. What makes up the Morrison Center? Who is involved and what is the programming?
Want to learn more about? Check out The Morrison Center for Marketing and Data Analytics website for information about The Morrison Center leadership, Marketing faculty, Marketing student clubs, and more!
*Class of 2015 -- see our UCLA Anderson Employment Report for more details
Stay in Touch: Introduce Yourself
Follow the Admissions Team @uclaMBA: Twitter and Instagram
Questions? Contact us at: [email protected]
The UCLA Anderson MBA Insider’s Blog offers an inside perspective on topics relevant to prospective MBA students and others interested in learning about UCLA Anderson’s world-class MBA program, faculty and curriculum. The blog is managed by members of the full-time MBA program’s Admissions Committee, with posts by our Admissions staff, students, alumni and guests.
For general full-time MBA Admissions questions: [email protected]