This blog post is part of our "Day of the Week" industry series that encompasses our students, faculty, staff, and programs involved in a wide array of business fields and disciplines. Check back regularly for posts for Management Consulting Mondays,Marketing Mondays, Tech Tuesdays, Finance Fridays, and Startup Saturdays!
As a thought-leader in the technology space, today's Tech Tuesdays blog post highlights the UCLA Anderson Big Data Conference, which will be held right on campus in mid-November. This is a one day-conference where both academic and industry leaders come together, interact, and define the future of Big Data. This event is co-hosted by two of UCLA Anderson's prominent Centers: Easton Technology Management Center and the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES)
Big News for Big Data Conference -- with our connections into the companies that drive change and disruption, UCLA Anderson is proud to have recently secured Keith Chen, Head of Economic Research for Uber, as the keynote speaker of the event. Bringing industry experience right into the classroom, Dr. Chen is also an Associate Professor of Economics here at UCLA Anderson, where he teaches the core Business Strategy course for full-time MBA students.
This year's conference theme is Disruption, as Big Data is driving disruption across many business sectors (especially Media & Entertainment) with technology, content and marketing innovations. Below are some more details on what the conference will cover:
- How big data technology deployment has disrupted businesses and entire sectors
- New technology deployments that are helping maximize business impact for big data technology solutions
- Content - how content is being delivered in new ways such as "over the top," entire traditional content businesses are being disrupted by high growth companies such as Netflix, and how new forms of content are being created as a result
- Marketing - how content is being more effectively targeted to key segments, how new technologies are supporting the marketing and advertising of content such as pricing
Why are these Big Data conversations important?
- Big Data allows for more effective and accurate targeting of content and marketing
- Big Data technology is results in the creation of new products, services, and businesses (including streaming music and content services)
- Big Data helps to optimize devices and keep up with the ever-changing distribution business models for content
- Big Data is actively disrupting value chains across many business sectors
For more information on the event and to attend, please visit this website.